
5.8K
Downloads
101
Episodes
Two Minute Tweaks is a podcast with brief book enthusiasm-building ideas for bookstores, libraries, college stores and other spaces connecting people with books. With Lisa Uhrik, co-owner of Franklin Fixtures -- the maker of shelves, browsers, custom counters, display cabinets, gondolas, dimensional slat wall, and bookcases for people creating powerful people places.
Episodes

19 minutes ago
Tweak #098: Indies: Making a Difference Since 300 BC
19 minutes ago
19 minutes ago
This episode salutes the 10th anniversary of Independent Bookstore Day, a celebration of the enduring influence of bookshops. Host Lisa Uhrik delves into the special role bookshops have played throughout history, from ancient Athens to Napoleonic France, highlighting their impact on communities and individuals.
This Independent Bookstore Day, let's make sure that every person leaves with the knowledge that your store is more than a good time on a Saturday afternoon. Much more.

Thursday Apr 17, 2025
Tweak #097: Eye Feel the Angle
Thursday Apr 17, 2025
Thursday Apr 17, 2025
Our shelves are like a silent sales staff, and it packs a warm and wonderful connection when they look customers in the eye. Our studies show that a connecting angle results in 35% more touch, which translates into sales, as we are 73% more likely to buy what we touch. The eyes seem to feel the angles.
Join Lisa as she explores the surprising difference angled shelves can make in your bookshop's performance, fostering interactions and discoveries in your space. Click to listen now.

Thursday Apr 10, 2025
Tweak #096: Roll the Dice: Creating Moments of Engagement
Thursday Apr 10, 2025
Thursday Apr 10, 2025
Just as a captivating book hooks us from the first chapter, our bookshops can captivate visitors from the moment they step inside.
Plenty Downtown Bookshop uses an innovative dice game to creatively engage customers. This unique approach adds an element of surprise and enhances the shopping experience by fostering exploration and discovery.
Join Lisa Uhrik as she explores how this small, yet impactful tweak – creative moments of engagement – can lead to big discoveries in your shop. Click to listen now!

Friday Mar 14, 2025
Tweak #095: Special 6 Minute Tweak on Financial Strategies
Friday Mar 14, 2025
Friday Mar 14, 2025

Thursday Feb 20, 2025
Tweak #094: Mindy Massey of Anthropologie Brings Us "Home"
Thursday Feb 20, 2025
Thursday Feb 20, 2025
It's a tiny word with a big mind shift: home.
We've long adopted the third space mindset, but Mindy Massey's use of a different word took it further and gave Lisa pause – and a useful insight for our bookshops. Click to listen now.

Thursday Feb 13, 2025
Tweak #093: Omnium rerum vicissitudo
Thursday Feb 13, 2025
Thursday Feb 13, 2025

Thursday Jan 23, 2025
Tweak #092: Mr. Rogers and You
Thursday Jan 23, 2025
Thursday Jan 23, 2025
Like Mr. Fred Rogers, you're creating a special sort of space for your neighbors. And there are three specific things you're doing that he did too. Let's think for a moment together about those things – listen now!
Audio credit to Fred Rogers and PBS, Mr. Roger's Neighborhood.

Wednesday Dec 11, 2024
Tweak #091: Moving Our Fences
Wednesday Dec 11, 2024
Wednesday Dec 11, 2024
Join Lisa Uhrik as she shares an inspiring story of a real-life Christmas miracle, and reminds us that each of us has the power to move things — fences, mountains and hearts. What are your fences that need moving in 2025?

Tuesday Nov 12, 2024
Tweak #090: Join or Die
Tuesday Nov 12, 2024
Tuesday Nov 12, 2024
Inspired by Robert Putnam's book Bowling Alone and Netflix special Join or Die, we're exploring the reason we'll likely have no Christmas parade in our small town this year... and importantly, underscoring the vital importance of the small gatherings we facilitate as bookstores. As we navigate a world where traditional community bonds are weakening, we are reminded of the power of connection and the importance of revitalizing our communal ties. From the significance of book clubs to the potential of shared community initiatives, this week's tweak highlights why fostering a sense of togetherness is more vital than ever.

Tuesday Oct 15, 2024
Tweak #089: Not Rote, but Real
Tuesday Oct 15, 2024
Tuesday Oct 15, 2024
Peter Miller's Shopkeeping book inspires a look at the way we greet each other in the bookshop. We all are subject to falling into our routines and this is perhaps the most profound tweak yet, rooted in the simplicity of a real "I see you" greeting.
Let this episode inspire you to foster real relationships and enrich the experiences of everyone who walks through your doors. Listen now!