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Two Minute Tweaks is a podcast with brief book enthusiasm-building ideas for bookstores, libraries, college stores and other spaces connecting people with books. With Lisa Uhrik, co-owner of Franklin Fixtures -- the maker of shelves, browsers, custom counters, display cabinets, gondolas, dimensional slat wall, and bookcases for people creating powerful people places.
Episodes

Friday Mar 14, 2025
Tweak #095: Special 6 Minute Tweak on Financial Strategies
Friday Mar 14, 2025
Friday Mar 14, 2025

Thursday Feb 20, 2025
Tweak #094: Mindy Massey of Anthropologie Brings Us "Home"
Thursday Feb 20, 2025
Thursday Feb 20, 2025
It's a tiny word with a big mind shift: home.
We've long adopted the third space mindset, but Mindy Massey's use of a different word took it further and gave Lisa pause – and a useful insight for our bookshops. Click to listen now.

Thursday Feb 13, 2025
Tweak #093: Omnium rerum vicissitudo
Thursday Feb 13, 2025
Thursday Feb 13, 2025

Thursday Jan 23, 2025
Tweak #092: Mr. Rogers and You
Thursday Jan 23, 2025
Thursday Jan 23, 2025
Like Mr. Fred Rogers, you're creating a special sort of space for your neighbors. And there are three specific things you're doing that he did too. Let's think for a moment together about those things – listen now!
Audio credit to Fred Rogers and PBS, Mr. Roger's Neighborhood.

Wednesday Dec 11, 2024
Tweak #091: Moving Our Fences
Wednesday Dec 11, 2024
Wednesday Dec 11, 2024
Join Lisa Uhrik as she shares an inspiring story of a real-life Christmas miracle, and reminds us that each of us has the power to move things — fences, mountains and hearts. What are your fences that need moving in 2025?

Tuesday Nov 12, 2024
Tweak #090: Join or Die
Tuesday Nov 12, 2024
Tuesday Nov 12, 2024
Inspired by Robert Putnam's book Bowling Alone and Netflix special Join or Die, we're exploring the reason we'll likely have no Christmas parade in our small town this year... and importantly, underscoring the vital importance of the small gatherings we facilitate as bookstores. As we navigate a world where traditional community bonds are weakening, we are reminded of the power of connection and the importance of revitalizing our communal ties. From the significance of book clubs to the potential of shared community initiatives, this week's tweak highlights why fostering a sense of togetherness is more vital than ever.

Tuesday Oct 15, 2024
Tweak #089: Not Rote, but Real
Tuesday Oct 15, 2024
Tuesday Oct 15, 2024
Peter Miller's Shopkeeping book inspires a look at the way we greet each other in the bookshop. We all are subject to falling into our routines and this is perhaps the most profound tweak yet, rooted in the simplicity of a real "I see you" greeting.
Let this episode inspire you to foster real relationships and enrich the experiences of everyone who walks through your doors. Listen now!

Tuesday Oct 08, 2024
Tweak #088: Preparing for the Unimaginable
Tuesday Oct 08, 2024
Tuesday Oct 08, 2024
As we think about and offer help to our colleagues hurt by Hurricane Helene, it's a moment to take stock of those things we don't think about every day: insurance, fighting for our rights, and how to get the payouts when we need them. Click to listen now!

Wednesday Sep 11, 2024
Tweak #087: The "Pow" of Specialness and Scarcity at Powell's
Wednesday Sep 11, 2024
Wednesday Sep 11, 2024
If Indiana Jones went for the Holy Grail and found it in a heap of other stuff, it wouldn't seem nearly so worth the quest. Let's look at the power of creating feelings of specialness and scarcity in your displays this week with a great example from Madeleine Moore at Powell's Books.

Wednesday Aug 28, 2024
Tweak #086: Are We Telling Our Stories This Well?
Wednesday Aug 28, 2024
Wednesday Aug 28, 2024
Inspired by the NPR article on DJ Johnson's Baldwin & Co, we're thinking about telling the story of your store today. How is it possible for a person in TN to know so much about a store in NOLA – to know their story, their initiatives, their whys? It's rooted in great storytelling, and inspires us all to think about our uniquely wonderful store's stories. Click to listen now!