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Two Minute Tweaks is a podcast from Franklin Fixtures, makers of high-quality retail display fixtures for bookstores, libraries, and specialty retail shops across America.
Hosted by Lisa Uhrik, CEO of Franklin Fixtures and Executive Director of Plenty Downtown Bookshop, each two-minute episode offers inspiration you can apply right away to make your space more engaging, efficient, and people-centered.
What began as a podcast for booksellers now inspires anyone shaping a space that connects people, whether it’s a bookstore, library, or retail shop of any kind.
From merchandising and messaging to staffing and store flow, these bite-size insights help you create powerful people places that connect, perform, and grow.
Episodes
Aug 21, 2026
Aug 21, 2026
2 min
"Can I Help You?" There's a better way to say hello and connect.
Greeting customers when they walk through the door is one of the simplest ways to make them feel welcome. But some of the phrases we instinctively reach for — like “Can I help you?” or “Are you looking for something in particular?” — may actually shut down conversation before it has a chance to begin.
In this episode, Lisa Uhrik revisits the art of the welcome and why independent bookshops should encourage discovery rather than immediately shifting customers into transactional mode. Her tweak is simple: notice people. Offer a genuine hello, comment on the weather, admire the dog they brought in — whatever feels warm and natural.
Because connection doesn’t begin with the perfect sales question. It begins with paying attention.
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