![Two Minute Tweaks w/ Lisa Uhrik](https://pbcdn1.podbean.com/imglogo/image-logo/6422978/Lisa_chair_main_tmt_podcast_7ixafa.jpg)
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Two Minute Tweaks is a podcast with brief book enthusiasm-building ideas for bookstores, libraries, college stores and other spaces connecting people with books. With Lisa Uhrik, co-owner of Franklin Fixtures -- the maker of shelves, browsers, custom counters, display cabinets, gondolas, dimensional slat wall, and bookcases for people creating powerful people places.
Episodes
![Tweak #074: Bookshop Mindflip — Thinking Like a Publisher](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog6422978/419706459_17937526868788984_3927614035377583812_n_jqah8f_300x300.jpg)
Monday Mar 18, 2024
Tweak #074: Bookshop Mindflip — Thinking Like a Publisher
Monday Mar 18, 2024
Monday Mar 18, 2024
What would happen if we looked at our bookshops like a publisher looks at a book? Take a mental walk through the store with me and let's consider how the things that we know so well about the best books can help us in crafting the best bookstores.
![Tweak #073: It's All Display](https://pbcdn1.podbean.com/imglogo/image-logo/6422978/Lisa_chair_main_tmt_podcast_7ixafa_300x300.jpg)
Tuesday Feb 27, 2024
Tweak #073: It's All Display
Tuesday Feb 27, 2024
Tuesday Feb 27, 2024
Many of us lament our lack of display space in our book spaces. We know that when we elevate something and make it special it moves quickly into the hands of a happy customer.
But what if we thought about this differently? What could happen if we think of our shelves as fixtures -- a kind of extended staff member -- and we consider it ALL as display?
![Tweak #072: On Being an Illuminator](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog6422978/Plenty_Team_sq_eerhz6_300x300.jpg)
Monday Feb 05, 2024
Tweak #072: On Being an Illuminator
Monday Feb 05, 2024
Monday Feb 05, 2024
We're exploring a book club pick that is making a difference in the way we approach relationships: David Brooks' How to Know a Person: The Art of Seeing Others Deeply and Being Deeply Seen. It's a small and subtle shift that can make a big difference in your store. Click now to listen to this timely tweak.
![Tweak #071: Sense and Stability](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog6422978/Beanbag_Books_3__mkcfr5_300x300.jpg)
Tuesday Dec 19, 2023
Tweak #071: Sense and Stability
Tuesday Dec 19, 2023
Tuesday Dec 19, 2023
In this season when stores are packed with people and stacked to the rafters with books and gifts, Lisa talks about creating stable displays -- and reveals her own mishaps with displays. Click below to listen to this timely tweak.
![Tweak #070: Butter Cups & Important Stuffs](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog6422978/butter_jfnbz5_300x300.png)
Tuesday Dec 05, 2023
Tweak #070: Butter Cups & Important Stuffs
Tuesday Dec 05, 2023
Tuesday Dec 05, 2023
Re-telling a Ken Blanchard classic about Butter Cups, Lisa reminds us in this busy season that it's easy to miss the mark with our focus.
![Tweak #069: Avoiding the Auction at the POS](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog6422978/thank_you_vpvnsn_300x300.jpg)
Tuesday Nov 21, 2023
Tweak #069: Avoiding the Auction at the POS
Tuesday Nov 21, 2023
Tuesday Nov 21, 2023
Today we're thinking about how our little actions at the point of sale mean so much -- for better and worse. Instead of alerting the store to the total someone just spent on books, we're finding some more discrete ways to thank them for shopping with us.
![Tweak #068: Noticing Things](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog6422978/Pupper_yyjt2p_300x300.png)
Tuesday Nov 14, 2023
Tweak #068: Noticing Things
Tuesday Nov 14, 2023
Tuesday Nov 14, 2023
Noticing Things: A Simple and Powerful First Step in Connecting People with Books
It costs nothing and yields immediate results: being really good at noticing things is your most profound superpower that you can use in the next hour. Today we're taking 2 minutes to remind ourselves that our most powerful tool is in our possession right now. Let's take a note from our skilled dogs and cats and tune up our noticing skills to connect people with their books this season.
![Tweak #067: A Surprisingly Fundamental Holiday Hint](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog6422978/Screenshot_2023-10-26_155059_rkr98t_300x300.png)
Thursday Oct 26, 2023
Tweak #067: A Surprisingly Fundamental Holiday Hint
Thursday Oct 26, 2023
Thursday Oct 26, 2023
In the spirit of the upcoming holiday season, Lisa has been thinking about core ways we can maximize holiday connections and sales. Her thoughts and inquiries with others resulted in a couple of "holiday hints" that are powerful fundamentals.
![Tweak #066: Untethered](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog6422978/Build_Rapport_5a3uqi_300x300.jpg)
Tuesday Oct 17, 2023
Tweak #066: Untethered
Tuesday Oct 17, 2023
Tuesday Oct 17, 2023
Untethered: Freeing Ourselves for Conversation
Some personal reflection brings Lisa to the realization that she's feeling tethered to the cash wrap and forgetting -- sometimes -- to linger more in the floor. Encouraging all of us to lean into our relational strengths and untether ourselves from the magnetic cash wrap, where we can perhaps grow a wee bit too comfortable? Food for thought and a small thing that could have a big impact.
![Tweak #065: What I’ve Learned from the Saddest Displays](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog6422978/bad_display_sq_ebpa6r_300x300.png)
Tuesday Oct 03, 2023
Tweak #065: What I’ve Learned from the Saddest Displays
Tuesday Oct 03, 2023
Tuesday Oct 03, 2023
In preparation for a workshop at MPIBA this week, I invited folks to send me a picture of their most tired, frustratingly stagnant or just uninspiring display in hopes of working together to make it better. Here are two things that we saw consistently ... click to listen.