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Two Minute Tweaks is a podcast from Franklin Fixtures, makers of high-quality retail display fixtures for bookstores, libraries, and specialty retail shops across America.
Hosted by Lisa Uhrik, CEO of Franklin Fixtures and Executive Director of Plenty Downtown Bookshop, each two-minute episode offers inspiration you can apply right away to make your space more engaging, efficient, and people-centered.
What began as a podcast for booksellers now inspires anyone shaping a space that connects people, whether it’s a bookstore, library, or retail shop of any kind.
From merchandising and messaging to staffing and store flow, these bite-size insights help you create powerful people places that connect, perform, and grow.
Episodes
Tuesday Feb 27, 2024
Tuesday Feb 27, 2024
Many of us lament our lack of display space in our book spaces. We know that when we elevate something and make it special it moves quickly into the hands of a happy customer.
But what if we thought about this differently? What could happen if we think of our shelves as fixtures -- a kind of extended staff member -- and we consider it ALL as display?
Tuesday Oct 03, 2023
Tuesday Oct 03, 2023
In preparation for a workshop at MPIBA this week, I invited folks to send me a picture of their most tired, frustratingly stagnant or just uninspiring display in hopes of working together to make it better. Here are two things that we saw consistently ... click to listen.
Monday Sep 25, 2023
Monday Sep 25, 2023
We're bending a marketing term to help us connect with our customers and friends in our bookshops. In marketing, personas are fictional characters you create based on research, representing your customers. Here, we're using your passions to build a persona around yourself or your booksellers to connect with customers and come at things from a different angle.
Monday Feb 20, 2023
Monday Feb 20, 2023
This week we continue talking about storytelling in display, with the easiest and most accessible of the strategies: use of simple themes. Unexpected collections, color flow, and fun pairings can make themes easy to create and maintain as books and merchandise leap from the shelves.
It's a simple idea that could make a big difference today.
Tuesday Nov 22, 2022
Tuesday Nov 22, 2022
We sure do love pyramids in our displays, don't we? They're a fundamental display technique that borrows from antiquity. In this episode, Lisa discusses different types of display fixtures/tables, ways you can make pyramid displays in your store using what you have, the two types of pyramids and how to choose that special item on top. Click to listen now.
Thursday Jul 09, 2020
Thursday Jul 09, 2020
Shelving and fixtures are the bones of your store. Planning a strong internal structure isn't something you can skip over. This 13 minute podcast (converted from one of our YouTube videos) focuses on helping bookstore owners understand and select their silent workforce: fixtures.