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Two Minute Tweaks is a podcast from Franklin Fixtures, makers of high-quality retail display fixtures for bookstores, libraries, and specialty retail shops across America.
Hosted by Lisa Uhrik, CEO of Franklin Fixtures and Executive Director of Plenty Downtown Bookshop, each two-minute episode offers inspiration you can apply right away to make your space more engaging, efficient, and people-centered.
What began as a podcast for booksellers now inspires anyone shaping a space that connects people, whether it’s a bookstore, library, or retail shop of any kind.
From merchandising and messaging to staffing and store flow, these bite-size insights help you create powerful people places that connect, perform, and grow.
Episodes
Tuesday Nov 01, 2022
Tuesday Nov 01, 2022
This week Lisa challenges you with a quick, simple test to see if your book displays are working. Are you able to recall 9 to 11 book titles ... or just 3 to 5? The answer may surprise you!
Click to listen now!
Tuesday Oct 25, 2022
Tuesday Oct 25, 2022
As we ready our stores for the holidays, try color flow on for size. Color can be fun … and it has a way of easing the mind and leading the eye when it flows.
Listen as Lisa shares what occurred when color flow was applied in her bookstore, Plenty on Spring, this past weekend.
Tuesday Oct 18, 2022
Tuesday Oct 18, 2022
How do we reflect in our merchandising that our customers can experience the "staple" that they count on? This week Lisa discusses how to name your staples and be the constant source for them.
Tuesday Oct 11, 2022
Tuesday Oct 11, 2022
"I've never been able to see so many books before!" exclaimed one customer who recently visited Plenty. The interesting part? We stock only about 1/4 of the amount of books that the big box bookstore he frequented stocks – so what makes our store different?
Listen to this week's episode as Lisa shares her recipe for getting customers to see all the books in your store.
Tuesday Oct 04, 2022
Tuesday Oct 04, 2022
Lisa discusses how she safely and quickly was able to move books out of the way for Plenty's first in-store author event and reflects on the importance of being able to safely reconfigure stores for events.
Are your fixtures working well for quick reconfigurations? Are you able to move them fully loaded without hurting the books, risking the staff, the customers or yourself?
Tuesday Sep 27, 2022
Tuesday Sep 27, 2022
This week, Lisa discusses how we extend aspirational stories and little luxuries that our customers cherish as gifts and as personal treats. She provides examples of these types of luxuries and how to merchandise them in vignettes that work.
Tuesday Sep 20, 2022
Tuesday Sep 20, 2022
Today Lisa discusses being responsive and creative in the moment with your displays – whether you feel prepared with books or not.
Listen as Lisa describes how she was able to create a Queen-themed full display with only a solitary book about the Queen. Using the 3 rules discussed in this episode, you'll be equipped to use what you have on-hand to create engaging displays.
Tuesday Sep 13, 2022
Tuesday Sep 13, 2022
Today Lisa discusses creating a Thank You Space. She reflects on the amazement people have when they walk in the door to her new bookstore – and what we can all do to appreciate and retain that sense of wonder and hug in a store.
Tuesday Sep 06, 2022
Tuesday Sep 06, 2022
This week Lisa talks about a merchandising language that help us have a must-be-there kind of store… humor! Nothing lightens the load or relaxes us like a little fun. Click to listen to this week's lighthearted tweak.
Tuesday Aug 30, 2022
Tuesday Aug 30, 2022
We're in the final days before our store's soft opening ... and everything that could go wrong has gone wrong.
In these tense times it's easy to get terse and cross with each other.
I am so thankful to be working with our store manager, Ashley, who also understands that things are always harder than they seem and works equally hard to protect our relationship and our sweet store atmosphere.
Tuesday Aug 23, 2022
Tuesday Aug 23, 2022
This week we build on last week's tweak, The Daily Dose. As an owner or manager, how do you invite, excite and entice people in your store? In this episode, Lisa explores creating "buried treasures" in your store – little things designed to bring big results.
Tuesday Aug 16, 2022
Tuesday Aug 16, 2022
Today Lisa explores the idea that your store should have something that your customers need a daily dose of – a renewable necessary treat. Whether it's an actual special treat, a beverage, a newsletter or a Wordle-like game, we're thinking on ideas that become part of the fabric of our (and our customers') daily lives.
Tuesday Aug 09, 2022
Tuesday Aug 09, 2022
A malfunction of our city's storm sewer leads to the flooding of our beautiful new store before opening.
In this episode, Lisa shares what she’s learning in this experience and offers takeaways for you, should you be faced with a store disaster.
Tuesday Aug 02, 2022
Tuesday Aug 02, 2022
Franklin Fixtures recommends having at least 10% of your store's shelving be feature faceout shelves. Tried-and-true research shows that what you face out SELLS. There is no storage space behind a true faceout shelf, giving the title a feeling of specialness and scarcity.
Tuesday Jul 26, 2022
Tuesday Jul 26, 2022
We're feeding and growing the spirit of hope and community with bookshelves inspired by well-known folks in our Cookeville community. Listen as Lisa shares how we're getting our community involved.