Two Minute Tweaks w/ Lisa Uhrik

Phone a Friend: A 2 Minute Tweak #016

In this week's episode, Lisa confesses that after years of teaching others the mechanics and techniques of merchandising, pattern languages and displays, she was left feeling paralyzed and lost when trying to implement them herself in her own bookstore, Plenty on Spring. 

Listen as Lisa describes the steps she took to step outside of her immediate, overwhelming problem, and how you can take those same steps to problem-solve and create magical displays in your store. 

Storytelling Top to Bottom: A 2 Minute Tweak #015

This week Lisa shares how you can make each shelf sing, from top to bottom. When successful, and your shelf's story really reads top to bottom, then you won't be selling just from the middle, you'll be selling from the bottom (line – ha!) as well. 

As Certainty Disappears, We Have New Ears: A 2 Minute Tweak #014

Two inspirational quotes plus an honest reflection about learning more only to learn there is so much more to learn. Join Lisa as she reflects on what she's learning on the journey to open Plenty on Spring. 

Waist High at Plenty on Spring: A 2 Minute Tweak #013

All the best shopping connections are at waist height. In this tweak, Lisa talks about how we missed having enough waist high shopping in our new store, Plenty on Spring, and how we plan to correct our oops. 

Count on me: A 2 Minute Tweak #012

Our new phrase is "Count on me" — we are actively practicing the art of interdependence while opening not one but two bookstores. Click to listen about our continued new-store journey!

Seeing More Books: A 2 Minute Tweak #011

The more we see – the more quickly we comprehend what we're seeing – the more likely we are to touch and engage. Lisa details an experiment on visual organization with clear data on the benefits.

Movement Waste: A 2 Minute Tweak #010

Find ways to save your energy and increase your effectiveness. In today's tweak we explore one of the 8 types of waste, as identified by Lean Six Sigma, movement. 

Touch: A 2 Minute Tweak #009

Today we're talking about the importance of touch, which is especially important after going through the absence of touch for a time. Paco Underhill, author of Why We Buy, writes that people are 73% more likely to buy something they touch. Let's create those touchable displays!

Starting a Store: A 2 Minute Tweak #008

This week we're taking a slight detour and starting a journey together where Lisa shares what she has discovered while on the path to starting a bookstore. We hope you find some nuggets of helpfulness along the way.

How, Like Great Museums: A 2 Minute Tweak #007

How do we do storytelling in displays and connect that with our event strategies, social media strategies, community building strategies and partnerships?

Great Museums: A 2 Minute Tweak #006

Tap into and claim the power of a good curated museum in your bookstore.

Something in the Middle: A 2 Minute Tweak #005

We humans feel good when there's something in the middle of a space … what's your something that's roughly in the middle of your store?

Waist High: A 2 Minute Tweak #004

In this bite, Lisa describes her waist high experiment at a local silent book auction, followed by her discovery of the waist high pattern in Christopher Alexander's A Pattern Language. Click to listen to her experiment's results!

Communal Eating: A 2 Minute Tweak #003

There can be no community without communal eating … In this bite, Lisa helps you think of ways to share food and drink together in order to create culture and find community.

Public Republic: A 2 Minute Tweak #002

Republic, broken down, means becoming public again. Never has this been more true than now, as we emerge from the pandemic. And Indy bookstores are at the heart of this idea of becoming public again.