Two Minute Tweaks w/ Lisa Uhrik

Lessons from the Queen: A 2 Minute Tweak #025

Today Lisa discusses being responsive and creative in the moment with your displays – whether you feel prepared with books or not. 

Listen as Lisa describes how she was able to create a Queen-themed full display with only a solitary book about the Queen. Using the 3 rules discussed in this episode, you'll be equipped to use what you have on-hand to create engaging displays. 

Crafting a Thank You Space: A 2 Minute Tweak #024

Today Lisa discusses creating a Thank You Space. She reflects on the amazement people have when they walk in the door to her new bookstore – and what we can all do to appreciate and retain that sense of wonder and hug in a store.

Funny Bone: A 2 Minute Tweak #023

This week Lisa talks about a merchandising language that help us have a must-be-there kind of store… humor! Nothing lightens the load or relaxes us like a little fun. Click to listen to this week's lighthearted tweak.

Almost There – Soft Saturday Opening

We're in the final days before our store's soft opening ... and everything that could go wrong has gone wrong.

In these tense times it's easy to get terse and cross with each other.

I am so thankful to be working with our store manager, Ashley, who also understands that things are always harder than they seem and works equally hard to protect our relationship and our sweet store atmosphere.

The Treasure Hunt: A 2 Minute Tweak #021

This week we  build on last week's tweak, The Daily Dose. As an owner or manager, how do you invite, excite and entice people in your store? In this episode, Lisa explores creating "buried treasures" in your store – little things designed to bring big results.

The Daily Dose: A 2 Minute Tweak #020

Today Lisa explores the idea that your store should have something that your customers need a daily dose of – a renewable necessary treat. Whether it's an actual special treat, a beverage, a newsletter or a Wordle-like game, we're thinking on ideas that become part of the fabric of our (and our customers') daily lives. 

The Flood: A 2 Minute Tweak #019

A malfunction of our city's storm sewer leads to the flooding of our beautiful new store before opening.

In this episode, Lisa shares what she’s learning in this experience and offers takeaways for you, should you be faced with a store disaster.

Feature Faceout Shelves: A 2 Minute Tweak #018

Franklin Fixtures recommends having at least 10% of your store's shelving be feature faceout shelves. Tried-and-true research shows that what you face out SELLS. There is no storage space behind a true faceout shelf, giving the title a feeling of specialness and scarcity. 

A Shelf of Their Own: A 2 Minute Tweak #017

We're feeding and growing the spirit of hope and community with bookshelves inspired by well-known folks in our Cookeville community. Listen as Lisa shares how we're getting our community involved.

Phone a Friend: A 2 Minute Tweak #016

In this week's episode, Lisa confesses that after years of teaching others the mechanics and techniques of merchandising, pattern languages and displays, she was left feeling paralyzed and lost when trying to implement them herself in her own bookstore, Plenty on Spring. 

Listen as Lisa describes the steps she took to step outside of her immediate, overwhelming problem, and how you can take those same steps to problem-solve and create magical displays in your store. 

Storytelling Top to Bottom: A 2 Minute Tweak #015

This week Lisa shares how you can make each shelf sing, from top to bottom. When successful, and your shelf's story really reads top to bottom, then you won't be selling just from the middle, you'll be selling from the bottom (line – ha!) as well. 

As Certainty Disappears, We Have New Ears: A 2 Minute Tweak #014

Two inspirational quotes plus an honest reflection about learning more only to learn there is so much more to learn. Join Lisa as she reflects on what she's learning on the journey to open Plenty on Spring. 

Waist High at Plenty on Spring: A 2 Minute Tweak #013

All the best shopping connections are at waist height. In this tweak, Lisa talks about how we missed having enough waist high shopping in our new store, Plenty on Spring, and how we plan to correct our oops. 

Count on me: A 2 Minute Tweak #012

Our new phrase is "Count on me" — we are actively practicing the art of interdependence while opening not one but two bookstores. Click to listen about our continued new-store journey!

Seeing More Books: A 2 Minute Tweak #011

The more we see – the more quickly we comprehend what we're seeing – the more likely we are to touch and engage. Lisa details an experiment on visual organization with clear data on the benefits.