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Two Minute Tweaks is a podcast with brief book enthusiasm-building ideas for bookstores, libraries, college stores and other spaces connecting people with books. With Lisa Uhrik, co-owner of Franklin Fixtures -- the maker of shelves, browsers, custom counters, display cabinets, gondolas, dimensional slat wall, and bookcases for people creating powerful people places.
Episodes
Tuesday Nov 08, 2022
Tuesday Nov 08, 2022
Baskets for the win this holiday shopping season! And what better place to get them than indy bookstores?
Using her own experience plus brainstorming ideas from Jill Hendrix's Masterminds course, Lisa breaks down best practices for putting together baskets for all ages and interests, using a fun rhyme to keep your basket-making ideas & themes on track.
Tuesday Nov 01, 2022
Tuesday Nov 01, 2022
This week Lisa challenges you with a quick, simple test to see if your book displays are working. Are you able to recall 9 to 11 book titles ... or just 3 to 5? The answer may surprise you!
Click to listen now!
Tuesday Oct 25, 2022
Tuesday Oct 25, 2022
As we ready our stores for the holidays, try color flow on for size. Color can be fun … and it has a way of easing the mind and leading the eye when it flows.
Listen as Lisa shares what occurred when color flow was applied in her bookstore, Plenty on Spring, this past weekend.
Tuesday Oct 18, 2022
Tuesday Oct 18, 2022
How do we reflect in our merchandising that our customers can experience the "staple" that they count on? This week Lisa discusses how to name your staples and be the constant source for them.
Tuesday Oct 11, 2022
Tuesday Oct 11, 2022
"I've never been able to see so many books before!" exclaimed one customer who recently visited Plenty. The interesting part? We stock only about 1/4 of the amount of books that the big box bookstore he frequented stocks – so what makes our store different?
Listen to this week's episode as Lisa shares her recipe for getting customers to see all the books in your store.
Tuesday Oct 04, 2022
Tuesday Oct 04, 2022
Lisa discusses how she safely and quickly was able to move books out of the way for Plenty's first in-store author event and reflects on the importance of being able to safely reconfigure stores for events.
Are your fixtures working well for quick reconfigurations? Are you able to move them fully loaded without hurting the books, risking the staff, the customers or yourself?
Tuesday Sep 27, 2022
Tuesday Sep 27, 2022
This week, Lisa discusses how we extend aspirational stories and little luxuries that our customers cherish as gifts and as personal treats. She provides examples of these types of luxuries and how to merchandise them in vignettes that work.
Tuesday Sep 20, 2022
Tuesday Sep 20, 2022
Today Lisa discusses being responsive and creative in the moment with your displays – whether you feel prepared with books or not.
Listen as Lisa describes how she was able to create a Queen-themed full display with only a solitary book about the Queen. Using the 3 rules discussed in this episode, you'll be equipped to use what you have on-hand to create engaging displays.
Tuesday Sep 13, 2022
Tuesday Sep 13, 2022
Today Lisa discusses creating a Thank You Space. She reflects on the amazement people have when they walk in the door to her new bookstore – and what we can all do to appreciate and retain that sense of wonder and hug in a store.
Tuesday Sep 06, 2022
Tuesday Sep 06, 2022
This week Lisa talks about a merchandising language that help us have a must-be-there kind of store… humor! Nothing lightens the load or relaxes us like a little fun. Click to listen to this week's lighthearted tweak.