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Two Minute Tweaks is a podcast with brief book enthusiasm-building ideas for bookstores, libraries, college stores and other spaces connecting people with books. With Lisa Uhrik, co-owner of Franklin Fixtures -- the maker of shelves, browsers, custom counters, display cabinets, gondolas, dimensional slat wall, and bookcases for people creating powerful people places.
Episodes
Thursday Dec 29, 2022
Thursday Dec 29, 2022
This week we bring you a Tuesday Tweak on a Thursday... just in time for the New Year! Lisa reached out to three booksellers and asked what they believe is our best use of time in the space after the holidays and before the New Year.
Their answers surprised Lisa – click to listen now.
We wish you joy, insights and clarity as you reflect on the New Year this week.
A special thank you to Donna Paz Kaufman (Paz & Associates, Story & Song), Jill Hendrix (Fiction Addiction) and Linda Marie Barrett (SIBA Executive Director) for their words of wisdom.
Tuesday Dec 20, 2022
Tuesday Dec 20, 2022
A bit of a different tweak this week. With a fun way to reflect and say Thank You, Lisa counts all the gifts your inspirations have given her over the past 12 months.
We hope you tune in to hear your inspiring contribution.
Tuesday Dec 13, 2022
Tuesday Dec 13, 2022
Now that I have a small store, I'm noticing things – simple things – that I hadn't thought about too much before now. While we've created a warm, cozy store, we've not focused on customer signage – that special art of communicating without talking.
Listen to the podcast now as Lisa talks about helping customers focus & find by upping your store's signage game.
Tuesday Nov 29, 2022
Tuesday Nov 29, 2022
We bought this book to sell at our store – a big, sixty-five dollar David Bowie coffee table book. While I’m a fan of the artist, I’m not sure why we bought it, as it doesn’t fit with our plan or focus. An hour before opening on Small Business Saturday, I saw it lurking in the shadows at the very bottom of a bookcase – not exactly prime real estate for a $65 book.
Listen now as I detail how I elevated one thing and the three morals to the story.
Tuesday Nov 22, 2022
Tuesday Nov 22, 2022
We sure do love pyramids in our displays, don't we? They're a fundamental display technique that borrows from antiquity. In this episode, Lisa discusses different types of display fixtures/tables, ways you can make pyramid displays in your store using what you have, the two types of pyramids and how to choose that special item on top. Click to listen now.
Tuesday Nov 15, 2022
Tuesday Nov 15, 2022
Don't let giftwrap leave you frustrated and confounded! Organize your space and learn how to wrap it up right: looks-wise + budget-wise + space-wise. Click now to listen to Lisa's perfectly timed podcast.
Tuesday Nov 08, 2022
Tuesday Nov 08, 2022
Baskets for the win this holiday shopping season! And what better place to get them than indy bookstores?
Using her own experience plus brainstorming ideas from Jill Hendrix's Masterminds course, Lisa breaks down best practices for putting together baskets for all ages and interests, using a fun rhyme to keep your basket-making ideas & themes on track.
Tuesday Nov 01, 2022
Tuesday Nov 01, 2022
This week Lisa challenges you with a quick, simple test to see if your book displays are working. Are you able to recall 9 to 11 book titles ... or just 3 to 5? The answer may surprise you!
Click to listen now!
Tuesday Oct 25, 2022
Tuesday Oct 25, 2022
As we ready our stores for the holidays, try color flow on for size. Color can be fun … and it has a way of easing the mind and leading the eye when it flows.
Listen as Lisa shares what occurred when color flow was applied in her bookstore, Plenty on Spring, this past weekend.
Tuesday Oct 18, 2022
Tuesday Oct 18, 2022
How do we reflect in our merchandising that our customers can experience the "staple" that they count on? This week Lisa discusses how to name your staples and be the constant source for them.