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Two Minute Tweaks is a podcast from Franklin Fixtures, makers of high-quality retail display fixtures for bookstores, libraries, and specialty retail shops across America.
Hosted by Lisa Uhrik, CEO of Franklin Fixtures and Executive Director of Plenty Downtown Bookshop, each two-minute episode offers inspiration you can apply right away to make your space more engaging, efficient, and people-centered.
What began as a podcast for booksellers now inspires anyone shaping a space that connects people, whether it’s a bookstore, library, or retail shop of any kind.
From merchandising and messaging to staffing and store flow, these bite-size insights help you create powerful people places that connect, perform, and grow.
Episodes
Sunday Jul 28, 2024
Sunday Jul 28, 2024
A book display that is for everyone, is not really for anyone. We create powerful connections when we design for a specific person – or persona – that is your focus customer. Learning from an expert in persona identification, apply some simple techniques and identify your target person so that your display can really connect.
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