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Two Minute Tweaks is a podcast with brief book enthusiasm-building ideas for bookstores, libraries, college stores and other spaces connecting people with books. With Lisa Uhrik, co-owner of Franklin Fixtures -- the maker of shelves, browsers, custom counters, display cabinets, gondolas, dimensional slat wall, and bookcases for people creating powerful people places.
Episodes
Tuesday Jun 21, 2022
Tuesday Jun 21, 2022
Our new phrase is "Count on me" — we are actively practicing the art of interdependence while opening not one but two bookstores. Click to listen about our continued new-store journey!
Tuesday Jun 14, 2022
Tuesday Jun 14, 2022
The more we see – the more quickly we comprehend what we're seeing – the more likely we are to touch and engage. Lisa details an experiment on visual organization with clear data on the benefits.
Tuesday Jun 07, 2022
Tuesday Jun 07, 2022
Find ways to save your energy and increase your effectiveness. In today's tweak we explore one of the 8 types of waste, as identified by Lean Six Sigma, movement.
Tuesday May 24, 2022
Tuesday May 24, 2022
Today we're talking about the importance of touch, which is especially important after going through the absence of touch for a time. Paco Underhill, author of Why We Buy, writes that people are 73% more likely to buy something they touch. Let's create those touchable displays!
Tuesday May 17, 2022
Tuesday May 17, 2022
This week we're taking a slight detour and starting a journey together where Lisa shares what she has discovered while on the path to starting a bookstore. We hope you find some nuggets of helpfulness along the way.
Tuesday May 10, 2022
Tuesday May 10, 2022
How do we do storytelling in displays and connect that with our event strategies, social media strategies, community building strategies and partnerships?
Tuesday May 03, 2022
Tuesday May 03, 2022
Tap into and claim the power of a good curated museum in your bookstore.
Tuesday Apr 19, 2022
Tuesday Apr 19, 2022
We humans feel good when there's something in the middle of a space … what's your something that's roughly in the middle of your store?
Tuesday Apr 05, 2022
Tuesday Apr 05, 2022
In this bite, Lisa describes her waist high experiment at a local silent book auction, followed by her discovery of the waist high pattern in Christopher Alexander's A Pattern Language. Click to listen to her experiment's results!
Tuesday Mar 29, 2022
Tuesday Mar 29, 2022
There can be no community without communal eating … In this bite, Lisa helps you think of ways to share food and drink together in order to create culture and find community.