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Two Minute Tweaks is a podcast with brief book enthusiasm-building ideas for bookstores, libraries, college stores and other spaces connecting people with books. With Lisa Uhrik, co-owner of Franklin Fixtures -- the maker of shelves, browsers, custom counters, display cabinets, gondolas, dimensional slat wall, and bookcases for people creating powerful people places.
Episodes
Tuesday Oct 11, 2022
Tuesday Oct 11, 2022
"I've never been able to see so many books before!" exclaimed one customer who recently visited Plenty. The interesting part? We stock only about 1/4 of the amount of books that the big box bookstore he frequented stocks – so what makes our store different?
Listen to this week's episode as Lisa shares her recipe for getting customers to see all the books in your store.
Tuesday Oct 04, 2022
Tuesday Oct 04, 2022
Lisa discusses how she safely and quickly was able to move books out of the way for Plenty's first in-store author event and reflects on the importance of being able to safely reconfigure stores for events.
Are your fixtures working well for quick reconfigurations? Are you able to move them fully loaded without hurting the books, risking the staff, the customers or yourself?
Tuesday Sep 27, 2022
Tuesday Sep 27, 2022
This week, Lisa discusses how we extend aspirational stories and little luxuries that our customers cherish as gifts and as personal treats. She provides examples of these types of luxuries and how to merchandise them in vignettes that work.
Tuesday Sep 20, 2022
Tuesday Sep 20, 2022
Today Lisa discusses being responsive and creative in the moment with your displays – whether you feel prepared with books or not.
Listen as Lisa describes how she was able to create a Queen-themed full display with only a solitary book about the Queen. Using the 3 rules discussed in this episode, you'll be equipped to use what you have on-hand to create engaging displays.
Tuesday Sep 13, 2022
Tuesday Sep 13, 2022
Today Lisa discusses creating a Thank You Space. She reflects on the amazement people have when they walk in the door to her new bookstore – and what we can all do to appreciate and retain that sense of wonder and hug in a store.
Tuesday Sep 06, 2022
Tuesday Sep 06, 2022
This week Lisa talks about a merchandising language that help us have a must-be-there kind of store… humor! Nothing lightens the load or relaxes us like a little fun. Click to listen to this week's lighthearted tweak.
Tuesday Aug 30, 2022
Tuesday Aug 30, 2022
We're in the final days before our store's soft opening ... and everything that could go wrong has gone wrong.
In these tense times it's easy to get terse and cross with each other.
I am so thankful to be working with our store manager, Ashley, who also understands that things are always harder than they seem and works equally hard to protect our relationship and our sweet store atmosphere.
Tuesday Aug 23, 2022
Tuesday Aug 23, 2022
This week we build on last week's tweak, The Daily Dose. As an owner or manager, how do you invite, excite and entice people in your store? In this episode, Lisa explores creating "buried treasures" in your store – little things designed to bring big results.
Tuesday Aug 16, 2022
Tuesday Aug 16, 2022
Today Lisa explores the idea that your store should have something that your customers need a daily dose of – a renewable necessary treat. Whether it's an actual special treat, a beverage, a newsletter or a Wordle-like game, we're thinking on ideas that become part of the fabric of our (and our customers') daily lives.
Tuesday Aug 09, 2022
Tuesday Aug 09, 2022
A malfunction of our city's storm sewer leads to the flooding of our beautiful new store before opening.
In this episode, Lisa shares what she’s learning in this experience and offers takeaways for you, should you be faced with a store disaster.