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Two Minute Tweaks is a podcast with brief book enthusiasm-building ideas for bookstores, libraries, college stores and other spaces connecting people with books. With Lisa Uhrik, co-owner of Franklin Fixtures -- the maker of shelves, browsers, custom counters, display cabinets, gondolas, dimensional slat wall, and bookcases for people creating powerful people places.
Episodes
Thursday Apr 13, 2023
Thursday Apr 13, 2023
Wednesday Apr 05, 2023
Wednesday Apr 05, 2023
We all work around things that cost us time and are nagging annoyances in our cash wraps, offices and storage areas. Using Sort & Set In Order -- the first 2 steps of the Five S strategy -- can help us make quick improvements so that we can redeem hours of time each day for the things that matter most --
connecting people and books.
We teach what we need and I really need this right now -- hoping it's helpful to you too!
Warmly,
Lisa
Tuesday Mar 28, 2023
Tuesday Mar 28, 2023
Words matter and the word we're thinking about today is: sidelines.
Rethinking that word leads to a fresh perspective on all the "other-than-book" things we carry in our stores and, perhaps, how to make it all work a little bit better.
Wednesday Mar 22, 2023
Wednesday Mar 22, 2023
Inspired by Jeff Deutsch's book In Praise of Good Bookstores, Lisa is chewing on an old idea with new depth. Browsing is an art, an experience and one of a bookstore's best offerings.
Tuesday Mar 14, 2023
Tuesday Mar 14, 2023
Taking a look at a challenge with a fresh perspective can turn that obstacle into an opportunity.
Lisa shares a small idea that's had a powerful personal impact in the face of on-going flooding situations, with hope that it provides some helpful inspiration for you.
Tuesday Feb 28, 2023
Tuesday Feb 28, 2023
Taking storytelling in display to a new level, you're invited to try telling a personal story of one (perhaps not so famous) person with a display that breathes with authenticity. It's a small idea that can have a big impact as we connect people with their books. (song credit to Sarah Ramirez, "The Story")
Monday Feb 20, 2023
Monday Feb 20, 2023
This week we continue talking about storytelling in display, with the easiest and most accessible of the strategies: use of simple themes. Unexpected collections, color flow, and fun pairings can make themes easy to create and maintain as books and merchandise leap from the shelves.
It's a simple idea that could make a big difference today.
Monday Feb 06, 2023
Monday Feb 06, 2023
This week we return to the topic of merchandising; specifically, storytelling in display and the use of themes. As we've learned, themes are an easy and good way to display, as we're using the shelves and tables to talk to the individuals who are interacting with them. Listen as Lisa takes this practice to a new level – the shared quest. This theme is something the viewer is involved in with others. Click to get started!
Tuesday Jan 31, 2023
Tuesday Jan 31, 2023
This tweak is about reaching out, learning with and from each other, with a challenge for you, dear listener, at the end.
Listen as Lisa tells about her recent experience following up on a "one day" promise to visit a newly-made bookstore owner friend (thanks to SIBA) should she ever be in town, and her journey learning with and from them.
Tuesday Jan 24, 2023
Tuesday Jan 24, 2023
Starting with a personal cake analogy, Lisa dives into the question of how does your store "taste"? Some days it's the best flavor in the world, some days, well, not so much. As store owners and managers, we want to always be on the mark for our customers, so how do we keep that consistency?
Join Lisa as she begins a multi-week lesson on merchandising, consistency and – if you have them – using Franklin Fixtures' unique features to make your store the tastiest around.