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Two Minute Tweaks is a podcast from Franklin Fixtures, makers of high-quality retail display fixtures for bookstores, libraries, and specialty retail shops across America.
Hosted by Lisa Uhrik, CEO of Franklin Fixtures and Executive Director of Plenty Downtown Bookshop, each two-minute episode offers inspiration you can apply right away to make your space more engaging, efficient, and people-centered.
What began as a podcast for booksellers now inspires anyone shaping a space that connects people, whether it’s a bookstore, library, or retail shop of any kind.
From merchandising and messaging to staffing and store flow, these bite-size insights help you create powerful people places that connect, perform, and grow.
Episodes

Thursday May 18, 2023
Tweak #54: Spaces that make us feel big
Thursday May 18, 2023
Thursday May 18, 2023
In this episode, we're exploring the power of child caves -- and thinking about the adult equivalent too. Do you have spaces that make people feel big? Ensconced?

Thursday Apr 27, 2023
Saving a MONTH of Effort
Thursday Apr 27, 2023
Thursday Apr 27, 2023
Sustain: The Final Five S Strategy
This little idea can easily save you a month (or more) every year and I say that with confidence. I've seen it happen a lot. It's even happened to me, and that's saying something.
We're looking at the last of the Five S strategies -- with a review of the first four in case you missed it -- with the hope of giving you a clearer, more efficient space to do your thing.

Thursday Apr 20, 2023
Making Time to Make Time: Standardize and Shine
Thursday Apr 20, 2023
Thursday Apr 20, 2023

Thursday Apr 13, 2023
Let There Be Light: A Two Minute Tweak #051
Thursday Apr 13, 2023
Thursday Apr 13, 2023

Wednesday Apr 05, 2023
Saving Time with Sorts & Sets
Wednesday Apr 05, 2023
Wednesday Apr 05, 2023
We all work around things that cost us time and are nagging annoyances in our cash wraps, offices and storage areas. Using Sort & Set In Order -- the first 2 steps of the Five S strategy -- can help us make quick improvements so that we can redeem hours of time each day for the things that matter most --
connecting people and books.
We teach what we need and I really need this right now -- hoping it's helpful to you too!
Warmly,
Lisa

Tuesday Mar 28, 2023
Something More Than Sidelines: A 2 Minute Tweak #049
Tuesday Mar 28, 2023
Tuesday Mar 28, 2023
Words matter and the word we're thinking about today is: sidelines.
Rethinking that word leads to a fresh perspective on all the "other-than-book" things we carry in our stores and, perhaps, how to make it all work a little bit better.

Wednesday Mar 22, 2023
Cultivate the Art of Browsing
Wednesday Mar 22, 2023
Wednesday Mar 22, 2023
Inspired by Jeff Deutsch's book In Praise of Good Bookstores, Lisa is chewing on an old idea with new depth. Browsing is an art, an experience and one of a bookstore's best offerings.

Tuesday Mar 14, 2023
What Has You Feeling Stuck?
Tuesday Mar 14, 2023
Tuesday Mar 14, 2023
Taking a look at a challenge with a fresh perspective can turn that obstacle into an opportunity.
Lisa shares a small idea that's had a powerful personal impact in the face of on-going flooding situations, with hope that it provides some helpful inspiration for you.

Tuesday Feb 28, 2023
Story of One: A Two Minute Tweak#046
Tuesday Feb 28, 2023
Tuesday Feb 28, 2023
Taking storytelling in display to a new level, you're invited to try telling a personal story of one (perhaps not so famous) person with a display that breathes with authenticity. It's a small idea that can have a big impact as we connect people with their books. (song credit to Sarah Ramirez, "The Story")

Monday Feb 20, 2023
Themes in Display: Two Minute Tweak #45
Monday Feb 20, 2023
Monday Feb 20, 2023
This week we continue talking about storytelling in display, with the easiest and most accessible of the strategies: use of simple themes. Unexpected collections, color flow, and fun pairings can make themes easy to create and maintain as books and merchandise leap from the shelves.
It's a simple idea that could make a big difference today.

Monday Feb 06, 2023
The Shared Quest: A 2 Minute Tweak #044
Monday Feb 06, 2023
Monday Feb 06, 2023
This week we return to the topic of merchandising; specifically, storytelling in display and the use of themes. As we've learned, themes are an easy and good way to display, as we're using the shelves and tables to talk to the individuals who are interacting with them. Listen as Lisa takes this practice to a new level – the shared quest. This theme is something the viewer is involved in with others. Click to get started!

Tuesday Jan 31, 2023
Inspiration with New Friends: A 2 Minute Tweak #043
Tuesday Jan 31, 2023
Tuesday Jan 31, 2023
This tweak is about reaching out, learning with and from each other, with a challenge for you, dear listener, at the end.
Listen as Lisa tells about her recent experience following up on a "one day" promise to visit a newly-made bookstore owner friend (thanks to SIBA) should she ever be in town, and her journey learning with and from them.

Tuesday Jan 24, 2023
Does Your Store Taste Great?: A 2 Minute Tweak #042
Tuesday Jan 24, 2023
Tuesday Jan 24, 2023
Starting with a personal cake analogy, Lisa dives into the question of how does your store "taste"? Some days it's the best flavor in the world, some days, well, not so much. As store owners and managers, we want to always be on the mark for our customers, so how do we keep that consistency?
Join Lisa as she begins a multi-week lesson on merchandising, consistency and – if you have them – using Franklin Fixtures' unique features to make your store the tastiest around.

Tuesday Jan 17, 2023
The Art of Greeting & Connecting with Customers
Tuesday Jan 17, 2023
Tuesday Jan 17, 2023
Greeting and connecting with customers – it's an art.
In today's episode, Lisa, with the help of colleague Tasha, a social worker, teaches how to communicate with customers that they're not just in a store but in a place where we are seen and belong.

Tuesday Jan 10, 2023
The Gifts: A 2 Minute Tweak #040
Tuesday Jan 10, 2023
Tuesday Jan 10, 2023
This week Lisa builds on last week's tweak, where she talked about honoring the effort our customers make in coming to our stores. Listen now as she unveils 3 gifts we give as independent bookstores that can't be replicated in a formula: Welcome, Thoughtful Curation and Ourselves.
