Two Minute Tweaks w/ Lisa Uhrik

Tweak #071: Sense and Stability

In this season when stores are packed with people and stacked to the rafters with books and gifts, Lisa talks about creating stable displays -- and reveals her own mishaps with displays. Click below to listen to this timely tweak.

Tweak #070: Butter Cups & Important Stuffs

Re-telling a Ken Blanchard classic about Butter Cups, Lisa reminds us in this busy season that it's easy to miss the mark with our focus.

Tweak #069: Avoiding the Auction at the POS

Today we're thinking about how our little actions at the point of sale mean so much -- for better and worse. Instead of alerting the store to the total someone just spent on books, we're finding some more discrete ways to thank them for shopping with us.

Tweak #068: Noticing Things

Noticing Things: A Simple and Powerful First Step in Connecting People with Books

It costs nothing and yields immediate results: being really good at noticing things is your most profound superpower that you can use in the next hour. Today we're taking 2 minutes to remind ourselves that our most powerful tool is in our possession right now.  Let's take a note from our skilled dogs and cats and tune up our noticing skills to connect people with their books this season.

Tweak #067: A Surprisingly Fundamental Holiday Hint

In the spirit of the upcoming holiday season, Lisa has been thinking about core ways we can maximize holiday connections and sales. Her thoughts and inquiries with others resulted in a couple of "holiday hints" that are powerful fundamentals. 

Tweak #066: Untethered

Untethered: Freeing Ourselves for Conversation

Some personal reflection brings Lisa to the realization that she's feeling tethered to the cash wrap and forgetting -- sometimes -- to linger more in the floor. Encouraging all of us to lean into our relational strengths and untether ourselves from the magnetic cash wrap, where we can perhaps grow a wee bit too comfortable? Food for thought and a small thing that could have a big impact. 

Tweak #065: What I’ve Learned from the Saddest Displays

In preparation for a workshop at MPIBA this week, I invited folks to send me a picture of their most tired, frustratingly stagnant or just uninspiring display in hopes of working together to make it better. Here are two things that we saw consistently ... click to listen.

Tweak #64: Using Personas in Display

We're bending a marketing term to help us connect with our customers and friends in our bookshops. In marketing, personas are fictional characters you create based on research, representing your customers. Here, we're using your passions to build a persona around yourself or your booksellers to connect with customers and come at things from a different angle. 

Tweak #063: Keeping it Connected

Whether you're a solo bookseller or part of a larger staff, keeping the various parts of our bookselling world connected is a challenge. It's like we have one head space for social media and another for events, and still another for curation and display sometimes. When it comes together it feels nice -- we all have experienced that -- so how do we make that happen every day? 

Tweak #062: First, Figure Out the Size of the Pie

In this episode, we're exploring a single thought about reverse-engineering your payroll to find your store income objectives... figuring out what you need and then collectively working to achieve that so that everyone can get paid equitably. It's a sort of mind flip that has worked for some -- could it make a difference for you?