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Two Minute Tweaks is a podcast from Franklin Fixtures, makers of high-quality retail display fixtures for bookstores, libraries, and specialty retail shops across America.
Hosted by Lisa Uhrik, CEO of Franklin Fixtures and Executive Director of Plenty Downtown Bookshop, each two-minute episode offers inspiration you can apply right away to make your space more engaging, efficient, and people-centered.
What began as a podcast for booksellers now inspires anyone shaping a space that connects people, whether it’s a bookstore, library, or retail shop of any kind.
From merchandising and messaging to staffing and store flow, these bite-size insights help you create powerful people places that connect, perform, and grow.
Episodes
Thursday Oct 16, 2025
Thursday Oct 16, 2025
Words can do more than describe. They can stir memory, awaken the senses, and invite people closer. In this episode, Lisa Uhrik follows writer Jack Pawlik into the art of language that delights—the kind that turns a simple cappuccino into a velvety espresso topped with microfoam, crafted from organic whole milk.
Lisa explores how vivid, sensory-rich writing can transform ordinary menus, signs, and shelf talkers into experiences that linger. A few well-chosen words can make a cup of coffee taste richer, a tea feel storied, or a bookstore moment feel like a scene worth savoring.
This week, let your inner writer lead. Choose words that evoke warmth, curiosity, and connection, and watch how language itself can help your space come alive.
🎧 Click the link to listen and get inspired!
Interested in more? Listen to the referenced Life of Plenty podcast with Marissa Fike here.
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