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Two Minute Tweaks is a podcast from Franklin Fixtures, makers of high-quality retail display fixtures for bookstores, libraries, and specialty retail shops across America.
Hosted by Lisa Uhrik, CEO of Franklin Fixtures and Executive Director of Plenty Downtown Bookshop, each two-minute episode offers inspiration you can apply right away to make your space more engaging, efficient, and people-centered.
What began as a podcast for booksellers now inspires anyone shaping a space that connects people, whether it’s a bookstore, library, or retail shop of any kind.
From merchandising and messaging to staffing and store flow, these bite-size insights help you create powerful people places that connect, perform, and grow.
Episodes
Monday Sep 25, 2023
Monday Sep 25, 2023
We're bending a marketing term to help us connect with our customers and friends in our bookshops. In marketing, personas are fictional characters you create based on research, representing your customers. Here, we're using your passions to build a persona around yourself or your booksellers to connect with customers and come at things from a different angle.
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