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Two Minute Tweaks is a podcast with brief book enthusiasm-building ideas for bookstores, libraries, college stores and other spaces connecting people with books. With Lisa Uhrik, co-owner of Franklin Fixtures -- the maker of shelves, browsers, custom counters, display cabinets, gondolas, dimensional slat wall, and bookcases for people creating powerful people places.
Episodes
Monday Sep 25, 2023
Monday Sep 25, 2023
We're bending a marketing term to help us connect with our customers and friends in our bookshops. In marketing, personas are fictional characters you create based on research, representing your customers. Here, we're using your passions to build a persona around yourself or your booksellers to connect with customers and come at things from a different angle.
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