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Two Minute Tweaks is a podcast with brief book enthusiasm-building ideas for bookstores, libraries, college stores and other spaces connecting people with books. With Lisa Uhrik, co-owner of Franklin Fixtures -- the maker of shelves, browsers, custom counters, display cabinets, gondolas, dimensional slat wall, and bookcases for people creating powerful people places.
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Tuesday May 24, 2022
Tuesday May 24, 2022
Today we're talking about the importance of touch, which is especially important after going through the absence of touch for a time. Paco Underhill, author of Why We Buy, writes that people are 73% more likely to buy something they touch. Let's create those touchable displays!
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