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Two Minute Tweaks is a podcast from Franklin Fixtures, makers of high-quality retail display fixtures for bookstores, libraries, and specialty retail shops across America.
Hosted by Lisa Uhrik, CEO of Franklin Fixtures and Executive Director of Plenty Downtown Bookshop, each two-minute episode offers inspiration you can apply right away to make your space more engaging, efficient, and people-centered.
What began as a podcast for booksellers now inspires anyone shaping a space that connects people, whether it’s a bookstore, library, or retail shop of any kind.
From merchandising and messaging to staffing and store flow, these bite-size insights help you create powerful people places that connect, perform, and grow.
Episodes
Monday Feb 06, 2023
Monday Feb 06, 2023
This week we return to the topic of merchandising; specifically, storytelling in display and the use of themes. As we've learned, themes are an easy and good way to display, as we're using the shelves and tables to talk to the individuals who are interacting with them. Listen as Lisa takes this practice to a new level – the shared quest. This theme is something the viewer is involved in with others. Click to get started!
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