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Two Minute Tweaks is a podcast from Franklin Fixtures, makers of high-quality retail display fixtures for bookstores, libraries, and specialty retail shops across America.
Hosted by Lisa Uhrik, CEO of Franklin Fixtures and Executive Director of Plenty Downtown Bookshop, each two-minute episode offers inspiration you can apply right away to make your space more engaging, efficient, and people-centered.
What began as a podcast for booksellers now inspires anyone shaping a space that connects people, whether it’s a bookstore, library, or retail shop of any kind.
From merchandising and messaging to staffing and store flow, these bite-size insights help you create powerful people places that connect, perform, and grow.
Episodes
Tuesday Sep 09, 2025
Tuesday Sep 09, 2025
According to expert Erik Thompson, about half of what we see is what we hear. Things like entrainment (a new term for us!) lead to strategic considerations for your music experience in the bookshop – which in turn lead to connection and sales. That interesting fact, along with the advent of AI in detecting "personal" vs. "retail" use of things like Spotify and Pandora, suggest that thinking about both music content and sourcing are important.
After listening, we encourage you to experiment with your space’s music by choosing slower, less lyrical tracks, consider developing a brand sound, and be sure to give yourself a daily dose of birdsong. ♫
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