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Two Minute Tweaks is a podcast with brief book enthusiasm-building ideas for bookstores, libraries, college stores and other spaces connecting people with books. With Lisa Uhrik, co-owner of Franklin Fixtures -- the maker of shelves, browsers, custom counters, display cabinets, gondolas, dimensional slat wall, and bookcases for people creating powerful people places.
Episodes
7 days ago
7 days ago
In this episode of 'Two Minute Tweaks,' host Lisa Uhrik unpacks what it means to be "clear" in a society that struggles to focus on a street sign. How do we make displays that are clear for the casual customer—the skimmers—who are most often the majority in our bookshops?
Join Lisa as she explores strategies inspired by a professional booksellers course, emphasizing how bookshops can capture the attention of skimmers, dippers, and divers alike. Learn how clever arrangements, color use, and strategic grouping can transform a casual browser into an engaged visitor, and discover the small, impactful tweaks that can make a difference in today’s fragmented world.
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